The NFL upped the ante again Tuesday for the 400 fans displaced by problems with temporary seats at the Super Bowl.
Spokesman Brian McCarthy said the league e-mailed all the fans to offer either $5,000 or reimbursement for "actual documented" Super Bowl expenses, whichever figure is higher.
The first offer was for $2,400 -- three times the face value of the affected seats -- and a ticket to next year's Super Bowl. The league soon added a second option of a ticket to any future Super Bowl plus airfare and hotel costs.
It’s good that the NFL has been proactive about offering stuff to its wronged customers. It’s odd, however, that they feel the need to keep on outbidding themselves. It’s probably more puzzling when you ask: what kind of leverage do these fans have? Were I one of these fans, I’d be pretty pleased by the first offer. I’d imagine many people around the U.S. feel the same way.
Compare this to the NFL’s peremptory treatment of the players, with its laughably hypocritical ideas that: a) they care deeply about reducing head injuries and b) increasing the regular season by two games. But somehow the NFL hasn’t been laughed into shame there, and persists onward; meanwhile the NFL feels such intense shame that it keeps on apologizing and bribing more and more. It’s weird.