Friday, April 15, 2011

Concrete Examples: The Demerits of Blaming Your PR

A while back I wrote about the merits of blaming your PR, and here we have an example of a daft time to blame your PR, from Research in Motion’s efforts to promote its new tablet, the PlayBook (the article is a tick-tock about the entire PlayBook process):
Mr. Lazaridis is proud of his role in turning this – RIM, the city of Waterloo, the university, the institutes – into a hotbed of innovation. But he is bothered, too, because he believes people don’t understand how much all of this is really worth.

“Maybe we’re just not good at promoting ourselves. Maybe that’s the Canadian way,” he says. He wonders out loud whether he and RIM’s other CEO, Jim Balsillie, should have just taken their show to Silicon Valley. Maybe then they would get the recognition they deserve. “You know, maybe we should have left Canada a long time ago, rather than staying loyal patriots for the country. Jim and I have invested a whole bunch in this country and the community. But our records speak for themselves. Yeah, we’ve have some hard times, but gosh, look at the success.”

Well, yeah, there’s some success there. But your latest product—it, ah, lacks some features upon its release:
The PlayBook does not have e-mail, calendar or address book apps of its own. You read that right. R.I.M. has just shipped a BlackBerry product that cannot do e-mail. It must be skating season in hell. (R.I.M. says that those missing apps will come this summer.)

Don’t want to be snide: maybe work on your own products before you worry about what people think of them, hm?

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